A cleanser resembling cocoa pudding? May Lindstrom definitely has a flair. The founder of one of the most successful brands in the authentic green scene has a unique talent for making someone feel special by pampering themselves.
In 2009, she founded May Lindstrom Skin on an irrevocable premise: to provide unique skincare with the purest ingredients and honor both the land and the hands that produce it. A story where respect flows in all directions.
Her products are known throughout the industry for transforming skin, and May Lindstrom is known for her passion for caring for each of her clients. From day one to this day, she continues to sign every package with personal dedication.
In 2018, the brand was exclusively launched in Spain at jcApotecari.
JC: You're a mother of two, you run one of the most successful beauty companies out there, and you still add a dedication to every order! How do you do it?
ML: It takes a village, and I'm so grateful to have such a powerful one. My team is absolutely incredible, and I'm so lucky to have my husband and partner by my side.
Over the past 10 years, I've learned that I can do it all, but not alone and not all at once. There's no such thing as "balance," and I've stopped striving for it. Instead, I aim for presence. There will never be enough hours in the day to give everything I want, whether to my children, husband, or my business and clients (not to mention myself), but I can give my all in the moments I have in each of these spaces and truly be there. That's a goal worth working toward.
"There will never be enough hours in the day to give everything I want, but I can give it my all in the moments I have."
JC: The press loves to talk about May Lindstrom as a model who went on to formulate beauty products in her Los Angeles kitchen. How did that transition come about?
ML: I love that you ask this question. I worked as a model for 10 years. That stage is part of the journey that brought me to where I am today, but I don't consider it essential. My greatest passion is food. I started working in professional kitchens at a very young age.
It wasn't until later that I began working as a fashion and beauty model. I truly value the relationships I've built with so many interesting people over the years, but cooking is what has fueled my inspiration like nothing else. You could say both worlds—beauty and cooking—merged in May Lindstrom Skin.
"I worked as a model for 10 years, but my greatest passion is cooking."
JC: What inspired you to create your own brand?
ML: May Lindstrom Skin was born out of a desire to create moments of enjoyment in my everyday life. I wanted a little break in the morning and another break at night that were just for me.
JC: You have very sensitive and reactive skin. Did that influence the creation of May Lindstrom?
ML: Definitely. I've had intense skin conditions and allergies since I was little. When my skin gets out of balance, I get blisters, rashes, and various forms of dermatitis. In my hometown in northern Minnesota, there were very few alternatives for me. So my solution was to immerse myself in the study of medicinal plants to create formulas tailored to my own challenges and goals.
JC: How does the story continue?
ML: Later, I focused on extreme skin conditions, conducting private consultations with clients recovering from the effects of cancer, radiation therapy, extreme acne, psoriasis, dermatitis, burns, scars, and other inflammatory and traumatic conditions.
For these people, results are everything. The difference lies in having physical and emotional pain every day, and finding comfort in this organ—the skin—whose job is to envelop and protect our bodies.
JC: What role does sensory pleasure play in these highly effective formulas?
ML: It's vitally important that my products are effective, that they heal and transform the skin, and that clients experience both immediate and long-term results. But it's equally important that any self-care ritual inspires a moment of ultimate self-indulgence, pleasure for the senses, and love for the whole being.
"It's vitally important that my products are effective, healing, and transforming for the skin."
JC: We are passionate about the quality of your products, the artisanal processes, and the purity of the ingredients.
ML: Over the years, we've been working tirelessly to secure our relationships with the incredible farms that grow for us and ensure the highest level of potency and efficacy they can guarantee each season so that we receive only the purest, safest, and most effective extraction.
JC: You transform your skin with seemingly simple ingredients like honey, gold, or clay. Do these have a special power?
ML: The best ingredients aren't necessarily the rarest or most exotic, or the ones that have been spent millions of dollars synthetically developing. I often go back to simple ingredients, ingredients that women have used since the beginning of time. The difference today is access.
I can source plants and oils from every corner of the planet. I can carefully select the earth's most powerful ingredients, harvested from the fields at the perfect time, meticulously processed, and distilled to the strict standards required. May Lindstrom Skin , then sent to our Los Angeles studio, preserving maximum freshness and potency.
Simplicity can be extraordinarily powerful when you only work with the best and honor it by letting it be as it is. My job is to let Mother Nature do her work perfectly.
"Simplicity can be extraordinarily powerful when you only work with the best and honor it by letting it be as it is."
JC: What product are you most proud of?
ML: The Blue Cocoon is my favorite skincare treatment and the formula I'm most proud of. This stunning concentrated balm melts into a blue liquid and releases a unique sweet, herbal scent. It works wonders on all skin types and is especially effective for those prone to eczema, psoriasis, dermatitis, and rosacea.
JC: A solid blue oil with a sweet, herbal aroma. How did you come up with it?
ML: The first time I came across the star ingredient of The Blue Cocoon , or blue tansy, was twenty years ago. I read about this powerful plant in a library book while studying plant medicine and aromatherapy. Years passed, and I rediscovered blue tansy in 2009, when I began working on the formulas for the May Lindstrom Skin collection.
" The Blue Cocoon" It's my favorite skin treatment and the formula I'm most proud of."
JC: A simple Google search is enough to see the number of comments and posts that have been written about The Blue Cocoon .
ML: I could never have imagined such a wonderful response from people. We've never sought out review sponsorships or influencers, so every review has been written and published voluntarily and fueled by word of mouth.
JC: What does it contain that makes it so wonderful?
ML: Its magic ingredient is blue tansy, which calms and soothes inflammation like no other. This concentrated beauty product is like a meditation and spa vacation for your skin; in aromatherapy, blue tansy is used to reduce anxiety, manage anger, heal sleep disorders, and soften feelings of being out of control. Pretty amazing!
JC: Since you launched The Blue Cocoon to the market, there was a wave of enthusiasm for this ingredient. What is the difference between The Blue Cocoon 's blue tansy and other products? Why is it so expensive?
ML: Blue tansy is one of the hardest ingredients to source and, unfortunately, one of the most adulterated. Ours is wild-harvested through a very tedious and expensive process. If you do a quick internet search, you'll see many retailers offering "blue tansy," however, if you take a sample to a lab, you'll find it's been adulterated with dyes or mixed with chamomile. None of this is listed on ingredient labels, and often, even those selling the raw material or developing the product are unaware of it.
"Blue tansy is one of the hardest ingredients to source and, unfortunately, one of the most adulterated."
JC: How do you prevent that from happening with The Blue Cocoon ?
ML: We've been building relationships and working tirelessly with incredible farms for many years. Each season, they grow the purest blue tansy for us and extract it in the most effective way to ensure the highest level of efficacy.
JC: We're sure many will be interested in learning about your daily beauty ritual.
ML: I start my mornings in the shower, brightening my skin with a gentle exfoliation with The Clean Dirt . It's amazing to start the day with its spicy, exotic scent and fresh, radiant skin. I follow with The Youth Dew. and a layer of The Blue Cocoon.
The first is an oil-based serum that provides the skin with super-powerful antioxidants that protect it against aging. The Blue Cocoon is my savior: it eliminates all redness and sensitivity, heals, deeply hydrates, and effortlessly soothes the spirit. It's also my favorite eye and lip treatment.
Once or twice a week I try to make time for treatment. The Problem Solver . The impact this product can bring to your beauty routine is unparalleled. After every cleanse or treatment, it's vital to restore goodness to your skin with The Youth Dew. either The Blue Cocoon .
The most important piece of advice: just make time. This is for you, and no one is more important than that. This moment is yours. Claim it. Cherish it.