Today is the day of elaboration in the laboratory of Twelve Beauty in Ondara , a small town in Alicante. “We are preparing a fresh batch of Nutritive Repair Emulsion ,” he explains to us over the phone. Pedro Catalá , founder and developer of the brand. Although we could spend hours talking about this extraordinary cream, the topic at hand today is more urgent. SOS: Damaged lips .
From soft and comfortable to chapped, extremely dry, lifeless, and even bleeding, lips are the most affected by winter.
From soft and comfortable to cracked , tremendously dry , devitalized and even with bleeding . “In winter my lips are unrecognizable,” our clients often tell us. The skin of the lips has no glands sebaceous (aka protective layer) so with the arrival of the cold (and the presence of external aggressors such as the wind or rain) is the most affected area. Hence Twelve Hyaluroil Lip Treatment stand out from the rest. “This delicate area is made up of oil-free cells, which is why this treatment lip in oil it's a match “Absolutely,” Catalá tells us.
No petrolatum, no nolina, no shea butter, the secret of this little roll-on is in the vitamin E , the hyaluronic acid , the konjac root and in its elaboration strictly manual . But before we dive into the substantial INCI, let's rewind to 2012. “Working with artificial lip cells, we found that the ingredients typically used in these types of formulas were unable to maintain hydration throughout the day.” long term ,” explains the pharmacist. “After two hours, the cells began to lose water, which means we have to constantly reapply the product,” he adds.
"Lip treatments don't maintain long-term hydration. With Hyaluroil Lip Treatment, two applications a day are enough," explains the pharmacist.
After two years of research and dozens of tests with friends led to the successful formula that we know today and love (this includes Emma Watson ): a lip oil 100% natural that not only provides long-lasting hydration—you just need to apply it a couple of times a day—but also softens like no other and repairs even the most damaged skin. How does it do it? We review its benefits with Dr. Catalá ingredients star :
HYALURONIC ACID: To include this water-soluble active ingredient in an oil-based formula and improve its penetration, we had to encapsulate it in vegetable lecithin. These spheres gradually break down, achieving a progressive release of hyaluronic acid.
VITAMIN E: During product development, I found it to be an extraordinarily skin-friendly nutrient. It was by far the best at helping maintain hydration.
KONJAC ROOT: Thanks to its glucomannan content, it has a great ability to help absorb and retain moisture. "I really like it because it acts as a natural conditioner, providing an unmistakable softness," she adds.
CUPUAÇÚ: a butter originating in Brazil with powerful polyphenols for an unparalleled restorative action.