Apoem

Paola Gugliotta returns to her childhood among the orange groves of Sicily and the pine forests of Tuscany to create a clean, family-friendly brand based on aromatherapy.

An expert in active ingredients and natural cosmetics, she was looking for natural, simple, effective, and safe formulas for daily use by the entire family for her three children and husband. Finding nothing on the market, she decided to create her own solution: Apoem.

Using therapeutic-grade botanical extracts and essential oils, Paola has developed a line of treatments for every skin type: Detox (combination, oily); Calm (sensitive and reactive); Replenish (dry); Restore (dehydrated); Kids (for the little ones).